How to make private labeling skincare products your own

How to make private labeling skincare products your own

As a business strategy, private labeling is quite straightforward: a company can buy a product made by a third-party manufacturer and then sell it as their own branded product. However, launching a private label skincare product is not just a case of attaching a logo to a bottle and calling it a day. Branding and packaging play a critical role; let’s see how.


What is generally referred to as ‘branding’ is the creation of a unique name and design which makes your products distinct from all others on the market. To effectively brand your products, there are several steps to take.

  • Understand your target market. You need to know who your ideal customer base is; understanding their preferences, needs, and pain points is the first step towards working out how your product can be a solution to them, and create a brand which resonates with them.
  • Define your voice and message. Based on what you have determined about your target market, what do you want your brand’s voice to be? Sophisticated, playful? What are the company values you want customers to know about?
  • Develop a brand name. A generic name is easily forgotten. The ideal brand name is memorable, easy to pronounce and spell, as well as relevant to your product.
  • Create a logo. A strong, easily recognisable logo is fundamental to create a strong brand identity. Much like the name it should be memorable, and be relevant to the product.

Once you have created a strong brand identity, it’s time to make it clear through the first thing potential customers will lay their eyes on. The packaging. 


Once you have established your brand identity, it’s paramount to ensure that all of your packaging reflects it. For example, if you want to make eco-friendly practices part of your message, it’s important that packaging is made from sustainable materials; if you wish your tone to be sophisticated, elegant packaging with finishes which give a luxury feel will help you convey as much to potential customers who have yet to try your product. On the other hand, the use of bold colors and graphics will help catch the eye of a younger customer base.

Don’t forget to ensure the packaging also conveys your product’s key benefits - in the end, that’s the most important thing for customers to know! And of course, the packaging needs to be functional to keep your product safe from light, air and other elements, preserving the quality - another key to keeping the customers coming back for more.

Adonis has more than 200 formulas for private label use. Contact us to find out more.

BrandingMarketingPrivate label