Lip gloss vs. liquid lipstick: Which is the better choice for your brand?

The use of red lipstick dates back to the ancient Sumerians, as early as 3500 BC. Nowadays, red lipstick is synonymous with glamour. From Marilyn Monroe and Audrey Hepburn to modern-day celebrities like Taylor Swift, it's clear that the allure of lipstick endures.

Over the years, a variety of alternatives to lipstick have emerged. Tints, lip glosses, and liquid lipsticks are among the range of possible cosmetics that can be used to enhance one's mouth. So, if you're a make-up brand looking to launch a new lip-focused make-up range, you might be wondering: to lip gloss or to liquid lipstick? Let's take a closer look at the two to help you decipher which choice is better suited to your brand:

The benefits of lip gloss

  1. Incredibly versatile: There are many different finishes for lip gloss, including clear, colored, and even holographic ones. Due to its adaptability, offering lip gloss may allow your brand to serve a variety of customers, from those looking for a soft sheen to those desiring a splash of color.
  1. Offers hydration: Many lip gloss formulas include moisturizing ingredients like oils and butters, which can provide hydration and prevent lips from drying out. This means the gloss offers more than just a tint, and the hydration aspect can be a selling point for customers with dry or chapped lips.
  1. Application is effortless: Lip gloss is typically easy to apply, often coming in a wand or tube with an applicator. While applying lipstick requires a mirror to ensure a perfect application, the user-friendly packaging of lip gloss makes it an attractive choice for consumers who prefer quick touch-ups on the go.

The benefits of liquid lipstick

  1. An intense color payoff: Liquid lipsticks are known for their rich, vibrant pigments that provide an intense color payoff. This can be particularly appealing to customers looking for bold and statement lip looks.
  1. Lasting power: Liquid lipsticks often boast impressive staying power, lasting through meals and long days without the need for frequent touch-ups. This can be a selling point for consumers seeking a low-maintenance lip product.
  1. Option of a matter finish: Liquid lipsticks are frequently available in matte finishes, which have become incredibly trendy. Matte lips can create a sophisticated and modern look that appeals to a wide audience.

Whether you opt for a lip gloss or liquid lipstick range, the decision will depend on your specific target audience. Would they prefer lipstick with staying power? Or are they more likely to opt for a subtle finish and hydrating formula? To make an informed decision, it's important to consider the benefits of each option and how they would apply to your ideal customer. If you’re looking to launch a new cosmetic range, we can help. Here at Adonis, we have a range of private label formulas ready to manufacturer, so that you can get your products to your customers rapidly.