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The call for sustainability extends beyond product formulations to the very packaging that houses your beauty products.
Clean beauty enthusiasts want to buy products that use recyclable, biodegradable, or reusable packaging.
Brands are responding by adopting innovative packaging solutions, such as using glass, metal, or bio-based materials. The goal is to reduce the environmental impact of beauty product packaging and offer consumers a guilt-free way to indulge in their skincare and beauty rituals.
Learn MoreTo get in on this trend, we recommend looking into aromatherapy-infused skincare, stress-relief beauty tools, and mindfulness-enhancing makeup. You can also show your commitment to self-care in your marketing materials by emphasizing the importance of taking time for oneself, promoting self-love, and encouraging mindfulness.
Learn MoreTea tree oil combats bacteria and is an effective odor-neutralizing agent. It also has a naturally pleasant smell, that provides a natural alternative to synthetic fragrances that can be harsh on the skin.
Learn MoreGone are the days when ingredient lists are as long as our arm. Since 2004, the number of ingredients per product has dropped. In the coming year, we can expect this trend of “less is more” to continue. It seems that minimalism is becoming more and more popular as consumers become increasingly concerned about the effect of chemicals on our health.
Learn MorePackaging waste: The industry's reliance on single-use plastics generates colossal amounts of plastic waste that lingers in our environment for centuries, contributing to the global plastic pollution crisis.
Learn MoreBefore choosing a contract manufacturer, have a long and hard think about what you’re non-negotiables are. For instance, do you require a low MOQ? Or, perhaps you’re specifically looking for a manufacturer with a strong track record of formulating products using natural ingredients?
Learn MoreThe last few years have brought about a boom in clean beauty, with more and more environmentally-conscious brands emerging. The clean beauty movement focuses on the circulation of beauty products with a limited impact on Mother Earth.
All the marketing speak and clean myths can be hard to understand, so in this article, we’ll be debunking clean beauty and whether these products really are better than anything else you can buy on the market.
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