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How should cosmetic brands target millennials?

Born between 1981 and 1996, millennials have had their fair share of bad luck. Having witnessed the economic downturn in 2008, they’re not so keen to splurge.

However, when it comes to cosmetics, they’re really looking to get the most for their money. Affordability, results, and sustainability are three of the main things millennials look for in their cosmetic purchases. As a cosmetic brand, this means you’ve got to go the extra mile with your products.

How to make private labeling skincare products your own

• Understand your target market. You need to know who your ideal customer base is; understanding their preferences, needs, and pain points is the first step towards working out how your product can be a solution to them, and create a brand which resonates with them.