In the world of social media, it has become the norm for users to post ‘shelfies’ that feature bathroom shelves overflowing with products.
Although a large collection of beauty items can make for a popular Instagram post, it has caused many to raise an argument about sustainability in the beauty industry.
Having long routines full of a range of different products that you switch out on a regular basis may not be doing your skin any favors, and it may be creating a much larger carbon footprint.
One solution that the beauty industry has started to utilize is made-to-order skincare, keep on reading to find out more about what it is.
What is made-to-order skincare?
Made-to-order, which is also sometimes called personalized skincare, is where a customer has the freedom to create their own custom formula and the brand will only create the product once a customer has ordered it.
Pros of made-to-order skincare
- Customers get products that are tailored to their skin type
With most made-to-order brands, customers will complete an online quiz that asks them about their skin type and product requirements.
This helps brands to create products that are uniquely tailored to the specific skin concerns of each customer.
- Cuts down on unnecessary plastic waste
Rather than making bulk orders of products and waiting for them to sell, brands only have to make a product once it has been ordered. This cuts down on waste and unnecessary plastic.
- Can help brands collect valuable information on their customers’ needs
Brands will be collecting a lot of information on their customers through product quizzes which can inform future product decisions and formulations.
Cons of made-to-order skincare
- Brands may miss out on economies of scale
When you’re manufacturing products in bulk, you can normally benefit from a reduced price. However, this may not continue to be an option when you’re producing smaller quantities more frequently.
- Customers have to deal with longer delivery times
Because products need to be created once a customer has ordered them, customers may need to wait longer to receive their products.
- A product that works for one customer may not work for the other
It may be hard for customers to recommend your brand to others as, just because a product worked for them, it doesn’t mean it will work the same for everyone else as each customer will have a unique product formula and different requirements.