Wondering what the key ingredient is to long luscious locks? The answer might surprise you. It’s all about the health of your scalp. All the fancy shampoos, conditioners, hair masks, and hair oils in the world help your hair look its absolute best if you neglect the scalp.
This is especially the case if we purchase products that aim to nourish and strengthen our hair, but irritate the scalp. Additionally, it’s often the case that individuals judge a shampoo on its ability to lather, assuming the more bubbles, the better the quality of the shampoo.
It’s important to pay attention to the products that we use, and ensure they’re not going to cause problems for the health of our scalp, as this will also have an impact on the health of our hair. Unfortunately, many consumers simply aren’t aware of this.
However, choosing the right haircare products can be an absolute game changer when it comes to your hair care routine. Many shampoos contain sulfates, which strip the hair of those all-important natural oils. This is when problems such as dryness, irritation, and dandruff can arise.
And when it comes to conditioners and hair masks, they’re often packed full of silicones, which can create a barrier on the scalp, causing buildup and hindering its ability to breathe.
The shift towards scalp friendly formulation
Fortunately, many brands out there are starting to shift towards using more scalp-friendly formulations. They’re focusing on ingredients such as tea tree oil, which have antibacterial properties that can soothe the scalp and help alleviate problems like dandruff.
Educating your customers
As a haircare brand, it’s important to educate your customer bae on the importance of scalp care. If consumers understand the importance of using products that are gentle on the scalp and free from harsh chemicals, they’re more likely to purchase products that support the overall health of their hair, and contribute to a more balanced and comfortable scalp. After all, taking care of our scalps shouldn’t just be an afterthought. It’s an integral part of achieving those widely-coveted glossy locks.
Formulating scalp-friendly shampoos
If you’re a haircare brand that’s looking to launch a line of scalp-friendly haircare, then we can help. We’ve been creating innovative, market-leading products for global brands for over 36 years. We work in compliance with rigorous quality and safety standards, to ensure we only ever deliver world-class products. Get in touch to discuss your vision with us.