Marine ingredients have been a popular ingredient in skincare products for the last decade, but one ingredient that’s supposed to be extremely popular over the next few years is microalgae.
Microalgae grow in areas with large tidal fluctuations, but also has some unique properties which makes it perfect for use in sustainable skincare formulations.
As more customers demand vegan and sustainable beauty products, microalgae seems like the perfect option. Keep on reading to find out more about this interesting new ingredient.
Microalgae in Skincare
The skincare industry's growing awareness of the environmental impact of conventional ingredients has led to a shift towards sustainable alternatives. Consumers want to feel good about what they’re buying and putting onto their faces – they’re also now willing to pay extra for brands and products that align with these ideas.
Microalgae has a rich nutritional profile that has the potential to address a range of skincare concerns, without the negative impacts on the environment that other ingredients may have.
The Benefits of Microalgae
Microalgae isn’t just the latest trend, it’s an ingredient that brings a lot of incredible skin benefits, here are just two of the most important ones:
- Antioxidant Properties
The antioxidant properties of microalgae help protect the skin from oxidative stress caused by environmental factors such as pollution and UV radiation.
It’s similar to Vitamin C, another ingredient that’s packed full of antioxidant properties too. These two ingredients both help to strengthen the skin’s natural defenses against external stressors which leads to a healthier complexion.
- Hydration and Moisture Retention
You would think that an ingredient that comes from the sea would know a thing or two about hydration, and microalgae definitely does.
Microalgae extracts can help to retain moisture and boost hydration, making a great addition for people with dry or dehydrated skin. By using products that incorporate this ingredient, you can maintain the optimal skin hydration levels for a plump, smooth, and healthy complexion.
How Consumer Awareness Drives Change in The Beauty Industry
The growing popularity of microalgae in the beauty industry speaks to a much larger trend of customer-led product formulations.
Beauty customers are becoming much more informed and conscientious about beauty products, which means they are demanding products that align with their values. Rather than brands coming up with new formulas and encouraging consumers to get on board, things are the other way around now.
Marine ingredients have been a popular ingredient in skincare products for the last decade, but one ingredient that’s supposed to be extremely popular over the next few years is microalgae.
Microalgae grow in areas with large tidal fluctuations, but also has some unique properties which makes it perfect for use in sustainable skincare formulations.
As more customers demand vegan and sustainable beauty products, microalgae seems like the perfect option. Keep on reading to find out more about this interesting new ingredient.
Microalgae in Skincare
The skincare industry's growing awareness of the environmental impact of conventional ingredients has led to a shift towards sustainable alternatives. Consumers want to feel good about what they’re buying and putting onto their faces – they’re also now willing to pay extra for brands and products that align with these ideas.
Microalgae has a rich nutritional profile that has the potential to address a range of skincare concerns, without the negative impacts on the environment that other ingredients may have.
The Benefits of Microalgae
Microalgae isn’t just the latest trend, it’s an ingredient that brings a lot of incredible skin benefits, here are just two of the most important ones:
- Antioxidant Properties
The antioxidant properties of microalgae help protect the skin from oxidative stress caused by environmental factors such as pollution and UV radiation.
It’s similar to Vitamin C, another ingredient that’s packed full of antioxidant properties too. These two ingredients both help to strengthen the skin’s natural defenses against external stressors which leads to a healthier complexion.
- Hydration and Moisture Retention
You would think that an ingredient that comes from the sea would know a thing or two about hydration, and microalgae definitely does.
Microalgae extracts can help to retain moisture and boost hydration, making a great addition for people with dry or dehydrated skin. By using products that incorporate this ingredient, you can maintain the optimal skin hydration levels for a plump, smooth, and healthy complexion.
How Consumer Awareness Drives Change in The Beauty Industry
The growing popularity of microalgae in the beauty industry speaks to a much larger trend of customer-led product formulations.
Beauty customers are becoming much more informed and conscientious about beauty products, which means they are demanding products that align with their values. Rather than brands coming up with new formulas and encouraging consumers to get on board, things are the other way around now.