With years in the industry, Adonis MFG has been at the forefront of natural and organics private label skincare, designed to meet the performance expectations and quality of spa and salon professionals. We’ve helped a ton of clients through the process of working with private label cosmetics manufacturing.
If you’ve recently decided to give private label skin care and cosmetics a try, but don’t know what to expect of the entire process, then you are in the right place. We compiled a comprehensive guideline that will take you through the ins and outs of the process. Such as requesting samples, evaluating a product, packaging, and more.
How Much Is the Private Labeling Market Worth?
In the U.S., the private label makes up 16% of the total retail market (1of consumer-packaged goods. It also features a value of around $140 billion. In the European Union, the size of the market for skincare private label companies varies from country to country.
Sales of private label cosmetics are also thriving. Based on recent reports (2), facial cosmetics in retail stores in the United States reached $49 million. Eye cosmetics reached $25.2 million and lip cosmetics $21.4 million in sales.
In the private label skincare and cosmetics market, there has been a steady shift in demand for certain goods. Like the type of nail care product, lip cosmetics, etc. Customers focus on buying a cheaper product over a brand name.
Custom manufacturers have a high price tag, meaning that not every consumer can afford their skincare line. Working with private label manufacturers companies gives you that affordable product selection that customers want.
A private label product can cost about 29% less (3) than its nationally-branded counterpart. So, you can tailor your item to fit every budget. This makes working with label manufacturers a practical long-term solution.
Why Should You Brand Your Own Skin Care Products?
The beauty market is a lucrative business. Roughly 161 million American (4) women use beauty products on a daily basis. The average woman uses 16 cosmetic and skincare products a day, which amounts from $200,000 to $300,000 of lifetime spending (about $250 a month).
It’s obvious that there is a market for which consumers are willing to go the extra mile to get the desired result. The reason why you should brand (5) your own beauty products goes beyond just creating a unique logo. It’s about:
- increasing the value of your company
- building trust as a legitimate and polished business
- providing employees with motivation and direction
- obtaining new customers on a regular basis.
When working with professional skin care, your brand is everything. It will present the people’s perception of your company, reputation, service, and advertising. When all of these aspects work in synch, that’s when a brand tends to be healthy and build a solid client base.
Of course, the logo is the “face” of your business. It is there to make sure people recognize you instantly. A professional logo should be memorable, powerful, and should leave a good first impression. That way, you can work on your recognition.
What Type of Skin Care Products Can Private Labeling Offer?
We at Adonis MFG offer more than 2,000 meticulously developed formulas from skincare manufacturing, to body care, home care, and more. We are dedicated to developing a thoroughly researched skincare product.
We are a reputable formula manufacturer that will get you to sell any personal care product of choice more efficiently and at a higher quality grade compared to other manufacturers in the industry.
With us, you can get the best private label skin care that will take your brand to the next level. So, what type of white label skin care products can you expect? There is a wide range of products at your disposal. These include:
- Cleansing Cream
- Anti-Aging Eye Cream
- Facial Cream Whitening / Moisturizing
- Facial Cream Day, Night, Neck
- Cream Foundation / Liquid
- Milk Lotion / Lotion Moisturizer
- Cleansing Gel
- Argan Oil
- After Shave Lotion
- Essence / Serum
- Spot Treatments
- Oil-Free Moisturizer
- Facial Cream Anti-Wrinkle
- Cleansing Oil
- Freshener / Face Toner
- Cleansing Lotion
- Eye Serum
- Face Moisturizer
- Facial Wash
- Lip Balm
- Make-up Primer
- Mask / Scrub / Exfoliant
- Massage Cream
- Shaving Cream
- Sun Block
How Does the Ordering Process Look Like?
Is this your first time considering working with private label manufacturers? Don’t worry. Even if the ordering process looks overwhelming at first, we make sure that all our clients and the skin care companies we work with have the necessary information to start ordering their products of choice.
The goal is simple – we strive to provide every cosmetics company with a top-quality product. Once you start ordering, you can rest assured knowing you’ve obtained remarkable white label skin products. Want to learn more? Check out the process of getting started with a turnkey private label such as ourselves.
● Step No. 1: Request a Sample & Evaluate the Product
Consider samples as a test. You put your supplier to the test and see whether they can meet your expectations. This is the easiest and quickest way to narrow down your options. Every cosmetic product you order will represent your brand.
That’s why quality and sampling come first. Before you can make a decision on working with our team, our client service representatives will walk you through the evaluating and sampling process. Requesting samples will help you verify our competence in delivering the product you want.
If you need a custom formula, then we can offer that with contract manufacturing. Our manufacturing solutions are always in a league above the rest. We will let you know how long the process will take, like shipment, how the filling and packaging works.
● Step No. 2: Pick the Product & Product Packaging
Every health and beauty private label is dedicated to providing the best possible service. Once you’ve decided on which private label skin care manufacturer to rely on, it’s time to pick a product. We can help you pick out the ideal stock packaging for the products you selected.
As a top private label skin care, our goal is to provide clients with luxurious, practical, and affordable skin care and spa products. We have a large selection of in-stock packaging. Since we work with premium suppliers, you can feel confident that the packaging for your products is chic, upscale, and reliable.
We offer a versatile product development that can be tailored to your needs. With customized labeling, you can make that happen. We provide our clients with key industry insight so that they are ready to get started with their business.
All you have to do is browse our collection and choose the variation that features the exact specifications for your pending order. With the right packaging solution, you can establish a successful pattern with your order history. If you don’t know where to start, our project consultant can set you on the right track.
● Step No. 3: Get a Name & Logo For Your Care Line
Custom personal care labels are the “bread & butter” of making your business stand out. If you want your logo to feature a unique format, then you need to get a finished product that meets your exact needs.
Designers create a truly unique design, which is by far the most interesting part of the entire process. You get to pick out a logo that’s tailored to your business and will convey the message that you want. Provide that logo to us so that we can name your products. It’s a practical solution for gaining recognition and building brand awareness for your product lines.
● Step No. 4: Approve the Label You Selected
The proofing process plays a key role in getting you the label you’ve envisioned. Every effort put into the final version is meant to see that the label artwork is correct. Whether you have a custom formulation or not, your skin care manufacturer will ask you to approve the label you selected. You will review all specifications, such as the color layout, shape, size, text, and so on.
If you don’t find any errors in the layout and approve the model, it means you are satisfied with the finished product. Manufacturers in USA, such as ourselves make sure that all the nitty-gritty details are looked after. So that you can obtain a quality label. The whole graphic setup and review process can take a couple of days.
● Step No. 5: Place an Order
A private label product is similar to a white label product – it is merchandise manufactured by a single company to be sold and branded by another. When you work with a private label skin care, you will obtain a custom order that features all the listing details that are completely unique to your company. This listing can help you order and reorder the merchandise and build your brand.
As you can see, working with private label skin care manufacturers has a number of benefits. Not only do you get high-quality products, but you also get a chance to mitigate your profit margins. The ordering process with a private label skin manufacturer is relatively simple. Our professional skincare maintains the highest quality at an affordable price. We are a top private label company and makeup manufacturer that can help guide you every step of the way.