If you're looking to launch a new skincare product line, chances are you've mulled over the question of whether to produce your products in-house or outsource your manufacturing to a third party.
As with any large decision, there are pros and cons to both options. Whether you opt to manufacture your products yourself or choose to use private-label products will depend on what exactly your unique goals are as a brand.
To help you decide whether you want to partner with a private label provider, or go your own way, we've put together a list of pros and cons for each avenue. Before making your decision, carefully consider the following points:
What are the pros of private-labeling?
- Lower initial investment: Private labeling allows you to sell products without the need for extensive research and development or manufacturing facilities. Here at Adonis, we have over 2000 private label formulas ready to go. By choosing from our extensive library, you can significantly reduce your upfront costs and get your products to customers in a far shorter time frame.
- More time-efficient: Researching and developing products isn't just a costly endeavor; it's also time-consuming. With private labeling, you can bring products to market faster since you don't have to spend time developing and testing new products. The skincare and cosmetic industry is incredibly fast-paced, and new trends emerge constantly. Therefore, the agility afforded by private-labeling can be a significant advantage when it comes to staying ahead of your competitors and launching on-trend products as the demand for them arises.
- Leverage the manufacturer's expertise: Private labeling often involves partnering with established manufacturers who have expertise in producing the goods. Here at Adonis, we have more than 50 years of experience in developing world-class formulas. As a result, we're able to create high-quality products for you, meaning you don't need your own specialized knowledge pool or manufacturing equipment.
- Reduced risk: Developing a product from scratch is a risky business. Time, money, and resources all go into research and development, not to mention manufacturing the product. With private labeling, since you're not investing heavily in product development or production infrastructure, your risk is lower compared to in-house production. So, if a product doesn't perform well, you can pivot or discontinue it with less financial impact.
What are the cons of private-labeling?
- You have limited control: One of the main drawbacks of private labeling, the idea of which puts some off, is that you have limited control over the product. Not only are you relying on the manufacturer to maintain quality, they also control the product formula. This lack of control can feel unsettling for some.
- Pressure from competition: When you work with a private label provider, you're gaining access to a library that other brands also have access to. As such, private-labeled products often face intense competition since other businesses can access the same manufacturer.
- Dependency issues: Your brand's reputation is tied to the quality of the private-labeled products. If the manufacturer's quality slips or there's a supply chain disruption, your brand could suffer. Therefore, if you do choose to partner with a private-label provider, make sure you perform your due diligence.
What are the pros of in-house production?
- You're in the driving seat: With in-house production, you have complete control over the entire process of manufacturing the product. From quality and design to production processes, you're in the driving seat. For those who want to develop very niche products, this is one major advantage of in-house production.
- Free to customize: As an extension to being in control, in-house production means you have the flexibility to customize products based on customer feedback and market trends, as your strategy isn't dictated by what your private label providers have in their product library.
- Long-term cost savings: While initial setup costs can be high, in-house production can lead to cost savings in the long run. You won't have to pay manufacturing markups, and you can optimize your production processes over time.
What are the cons of in-house production?
- High initial investment costs: Setting up manufacturing facilities and processes can be very costly, and it may take years to earn enough to recuperate the money spent on investments.
- Many resources required: In-house production requires skilled labor, equipment maintenance, and strict quality control. These are all factors which can be resource-intensive and time-consuming to set up and maintain.
- Scalability can be challenging: Expanding production capacity can be challenging, especially for small businesses. This means that any rapid growth may require significant capital investment, which could be challenging to secure.
If you're considering outsourcing production to a private-label manufacturer, then consider Adonis. Our extensive industry expertise and extensive product library mean we're well-equipped to provide our clients with high-quality private-label products at a competitive price. If you'd like to discuss our private-label services in more detail, then don't hesitate to get in touch.