Humans have been interested in beauty since the ancient times. One of the earliest cultures to use cosmetics was the ancient Egyptians, where both men and women used make-up to alter and enhance their appearance. The appeal of cosmetics is apparent throughout the whole of history, meaning it's no surprise that the beauty industry today continues to thrive.

However, in an increasingly digital age, consumer preferences shift rapidly, new ingredients emerge constantly, and market dynamics are ever-changing. So, in this thriving sector, how can brands stand out from competitors and succeed? Well, many are opting to outsource their product manufacturing and benefit from the advantages of private-label services. In this article, we're going to take a closer look at the booming private label industry and the trends that shape it today.

The rise of clean and sustainable formulas

Within the private-label skincare realm, an unmistakable trend has emerged—the demand for clean and sustainable formulas. In fact, 77% of consumers are more likely to stay loyal to a brand with a social responsibility pledge, which has led to a monumental shift in the skincare landscape. This change has compelled brands to prioritize formulations that steer clear of harmful chemicals, uphold cruelty-free practices, and embrace environmental responsibility.

The spotlight, however, isn't solely on clean formulas. Consumers are also increasingly prioritizing formulas that are created using natural ingredients. Packaging waste reduction is also a key consideration for many. The message is clear: brands looking to use private-label products must make sure these products adhere to the values of their eco-conscious customers and champion sustainability.

Greater importance on compliance and transparency

The digital age has allowed for a more heightened level of scrutiny than ever before. Therefore, the gap between consumers and brands is narrowing rapidly, necessitating a bigger emphasis on transparency. For private-label skincare brands, this means openly discussing sourcing, manufacturing processes, and product ingredients. Indeed, it's become a non-negotiable for companies to establish trust through transparency.

However, it's not just consumers who demand transparency. Regulatory bodies have also stepped up their vigilance. The skincare industry operates under rigorous regulations, and private-label brands must collaborate closely with manufacturers to adhere to industry standards.

Are you looking for a private-label product provider so that you can focus on marketing and growing your brand? Here at Adonis, we have an extensive library of more than 2,000 meticulously developed formulas. To discuss your unique requirements, get in touch to speak to one of our experts.