Where are Most Cosmetics Manufactured?
In 2005, China’s Guangdong province was poised to grow to be one of the largest production centers in the world for global cosmetics. However, while the Asia-Pacific region dominates the cosmetics industry with a 39% market share, safety concerns relating to Chinese manufactured products have resulted in more skincare and makeup being made in other regions around the world, particularly in North America.
Today, North America’s global cosmetics market share is around 25%, with an increasing number of products being manufactured in the USA. This growth has been driven not only by China’s diminishing reputation, but also by growing demand for ‘Made in USA’ products by both beauty brands and by consumers themselves.
Made in USA
For beauty brands, there are numerous benefits that come with partnering with a local manufacturer, including simple communications, prompt support, quality control measures that reflect FDA regulations, and reduced shipping costs for prototypes and finished formulations. And for customers, it’s been found that 70% of Americans believe that it’s important to buy US-made products, with 60% willing to pay 10% more for goods made in country.
Today, beauty brands like Paula’s Choice, Lime Crime, and Urban Decay make all of their products in the USA, with Maybelline, L’Oreal, and Revlon producing most products at facilities across North America. And while cosmetics are made all over the country, California has the biggest concentration of cosmetics facilities in the USA, with the west coast state home to more than 25% of America’s beauty establishments.
Many cosmetics are manufactured in California due to the high concentrations of beauty brands based on the west coast, including Colorproof, Kat Von D Beauty, and NYX Professional Makeup. California has fast become a principal hub for the beauty industry, and is excellently placed to source new components arriving into the Port of Los Angeles from the Asia-Pacific region, which is still the heart of global production.