Breaking into the skincare industry can seem like a challenge, but when you have the right people on your side helping you out, it’s not as difficult.
Here are our top 10 tips for skincare brands trying to find success in 2022:
1. Do your research
Even if you’ve been a fan of skincare for years and think you know the industry like the back of your hand, you’d be surprised at the number of things you don’t know.
It’s important to always be researching products, new ingredients, customer trends and the industry itself to ensure your products are the best they can be.
You can speak to other skincare brand owners about their experience coming up with products, but there is also a wealth of information online that can help you make better decisions when it comes to your products.
2. Partner with a knowledgeable manufacturer
As a brand owner, you aren’t always expected to know all the ins and outs of the science that goes into creating a skincare product.
That’s where a knowledgeable manufacturer – like Adonis Manufacturing – comes in. Your manufacturing partner will be there to help you come up with the perfect formulations for your products.
You’ll be able to work together to create the perfect concoction of ingredients, and effective formulas while coming up with a product that your customers are going to love.
3. Be consumer-first in all aspects
Consumers are the people who are going to be buying your products, so you need to make sure you’re delivering exactly what they’re demanding.
Ask your followers on social media what they think about new products, conduct market research, or have a look at what your competitors are doing.
Thinking outside the box is great for a brand, but if you’re creating something that beauty consumers aren’t asking for or don’t need, your next product could be a real flop.
4. Think about your skincare niche
When you’re first starting a skincare brand, you won’t have the money or resources to create a large line of products that target all skin concerns – it’s better to have a limited selection of products that target a specific niche.
Your niche could be targeting mature skin, sun protection, or people who want to blend skincare and makeup products together.
Whatever your niche is, it may be better to start by serving this customer segment as best as you can, then branch out into new items.
5. Embrace every opportunity
Beauty and skincare are extremely fast-paced industries that can sometimes feel hard to keep up with, but we think that all brands need to learn how to roll with the punches.
Embrace the unexpected and the new opportunities that arise out of it. It may lead you to discover a new ingredient you didn’t know about, uncover a new market niche you could target, or come up with the idea of a new product you want to prioritize development for.
6. You only need a little to do a lot
You may be competing with big skincare brands that have significantly more finances and resources than you do, but that doesn’t always mean that you’re at a disadvantage.
Making every penny stretch the furthest is a skill that startups are forced to learn. You should get creative with your money, utilize free sources of promotion like social media, and only spend your money on areas of your business that you know are going to create a return.
7. Be as involved as you can
When you’re just starting out, you want to be as hands-on as you can when it comes to the development and formulation of your products.
Your first products will either interest consumers and generate sales, or completely fail – and you want to know that you did everything you could to make them a success.
8. Don’t forget about testing and regulations
Launching skincare products can be risky as they are products that people are going to be putting on their faces every day.
You must make sure that you’re testing your products rigorously, abiding by health and safety regulations, and storing your formulas properly.
Your manufacturer should be able to help you with all of this, so you don’t get caught out.
9. Network with other professionals in the industry
New skincare lines are starting every day so there’s a range of other brand owners in the same position as you – network with them!
It’s a great way to share knowledge, offer advice and build other brands up as you all try to succeed. There’s always enough room for everyone when you have a great brand and incredible products.
10. Be transparent and build trust with your customers
Our final tip is to be transparent with your customers about your products, brand values and formulations.
Consumers are smarter than ever, and they want to buy into brands that they can trust and respect – make sure that’s yours!