3 skincare trends to look out for in 2024

It doesn’t seem all that long ago that we were bathing in the warm winter sun and enjoying the delights of long, balmy evenings. We are hurtling towards the end of the year at what feels like an incredibly rapid pace.

With winter almost here, it won’t be long before January is upon us. With a new year comes the promise of new beginnings. In the world of skincare, this means a whole new bunch of trends to look out for. Wondering what’s in store for our bathroom shelves in 2024? Here are our predictions:

  • Augmented reality recommendations: Is your skin on the oilier side? Alternatively, are you more prone to dry patches? Or are you simply not quite sure what your skin type is? Looking after our skin properly requires understanding exactly what it needs. In 2024, we expect augmented reality (AR) analysis to grow in popularity. How does this work? AR tech will scan your face and then analyze the condition of your skin. It will then suggest personalized skincare recommendations aimed at tackling your unique skincare issues.
  • Minimalism: Gone are the days when ingredient lists are as long as our arm. Since 2004, the number of ingredients per product has dropped. In the coming year, we can expect this trend of “less is more” to continue. It seems that minimalism is becoming more and more popular as consumers become increasingly concerned about the effect of chemicals on our health. We also expect this trend to translate into the way consumers purchase products. Rather than buying every new “wonder” product as it appears on the market, we believe that individuals will increasingly prioritize quality over quantity.
  • Rise of natural ingredients: As an extension of the move away from chemicals, we also expect to see an increase in the use of natural ingredients in skincare. Clean beauty brands are growing in popularity, and the market is expected to be worth a staggering $14.36 billion by 2028. This trend is driven by consumers wanting to use ingredients that offer tangible health benefits to their skin.

Are you looking to revamp your skincare brand for 2024? Whether you’re looking to launch a new collection or target a different demographic, we’re here to help. Here at Adonis, we have decades of experience in creating market-leading products for top global brands. To benefit from our expertise, don’t hesitate to reach out.

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