Four skincare trends that are hot right now
Skin is our body’s largest organ and forms a protective barrier between the body and the external environment. It plays an enormously important role in health and well-being. It follows that taking care of the skin through an appropriate skincare regime is a matter of health as well as looks - something the public is well aware of, as some of the hottest skincare trends show.
Menopausal skin care
As women age and approach menopause, the decrease in estrogen production leads to several changes - not least in their skin, which tends to grow thinner, lose elasticity, and dry more easily.
Awareness of menopausal skin’s needs begin to gain mainstream traction in 2022. This trend is only expected to grow in 2023, with more products tailored for the specific needs of menopausal skin. The care of post-menopausal skin, which sees the skin growing thinner and begin to sag, is also a central concern, with more and more specifically formulated solutions available on the market.
Skinminimalism
As the name suggests, skinminimalism is a trend in skincare and beauty that emphasizes simplifying your skincare routine and using fewer products. It is a ‘quality over quantity’ approach - fewer products of higher quality - and it is a growing trend.
However beneficial different skincare products may be, overloading the skin with too many products can lead to adverse effects such as irritation and breakouts, as well as dryness - exactly the opposite of what a skincare routine should aim for. Simplifying the routine by using fewer products, as well as products which serve multiple purposes, will help skin maintain a healthy balance.
Skin cycle
This new skincare concept, according to which skincare routine should be adjusted for the various cycles for the skin to go through, is taking the beauty world by storm. With each skin cycle divided into four phases - renewal, resistance, restoration, and radiance - lasting about a week each, this skincare plan consists of delivering a different treatment for each week.
Hybrid products
The use of hybrid skin and cosmetic products, which are essentially skincare-infused makeup, is on the rise - and it’s not hard to see why. Being able to nourish one’s skin while also taking care of makeup will save both time and money; as a plus, this type of hybrid - for example, tinted moisturizer that doubles as foundation - is gentler on skin than traditional makeup.
Our private label solution is an ideal way to leverage these trends for your own brand. With more than 200 high quality formulations, we make it easy to accelerate time to market. Contact us today to find out more.