Adonis, a lead manufacturer of private-label beauty products, is speaking out about the issue of greenwashing in the beauty industry. The company believes that while many brands are quick to boast about their sustainability efforts, they are not doing enough to back up those claims by selling environmentally-friendly products.
Statista estimates that in 2026, the global cosmetics industry will reach an annual revenue of around 131 billion U.S dollars.
Adonis believes that as the industry continues to grow, it's important for brands to focus on sustainability in order to protect the planet. "It's not enough for a brand to simply claim that they're sustainable," says Ann Wilson, spokesperson for Adonis.
"Consumers are becoming more savvy, doing their due diligence, and are seeing through greenwashing. Beauty brands need to ensure they're supporting their sustainability claims by providing products that are truly environmentally-friendly, not just slapping a 'green' label on something that's not truly sustainable."
Adonis is dedicated to producing beauty products that are more sustainable, from sourcing ingredients that are ethically and sustainably grown, to using more eco-friendly manufacturing processes. The company is committed to transparency and ensuring that their customers know exactly how their products are created.
"We're not saying it's easy to be truly sustainable, but it's something we all need to strive for," says Wilson. "It's time for the beauty industry to step up and take responsibility for its impact on the environment." Adonis encourages customers to do their research and support brands that are truly committed to sustainability.
They believe that it's not enough for a brand to simply claim they’re following a sustainable agenda, as consumers are becoming more savvy and will be able to understand if the company is truly implementing sustainable practices.