While we may be plagued with acne throughout our teenage years, it’s when our 30s hit that things get serious.
As we age, our skin goes through a variety of changes. A number of factors, including genetics, lifestyle choices, and environmental factors, can cause these changes.
One of the most significant changes our skin undergoes is in our 30s. This is a time when our skin begins to lose collagen at a rate of around 1% per year. This loss leads to decreased elasticity and the appearance of wrinkles and fine lines. Our 30s is also a time when our skin is more prone to damage from UV rays and other environmental factors.
In addition to this, the signs of UV damage obtained in your 20s begin to appear once you hit 30, manifesting as issues such as hyperpigmentation and uneven skin texture.
Therefore, having a good skincare routine in your 30s is essential to maintaining healthy, youthful-looking skin. A dedicated skincare routine will help to protect your skin from damage, prevent wrinkles and fine lines, and even out your skin tone.
With that in mind, we’ve put together a guide to curating the right skincare routine for your 30s so that you can give your skin the very best chance of retaining a youthful glow!
The best skincare routine in your 30s
- Cleanse twice a day: The first step in any decent skincare routine is to cleanse your skin. This should be done in the morning to prep your skin for the day and in the evening to get rid of any makeup or build-up of pollutants.
Cleansing helps to remove dirt, oil, and makeup from your skin, leaving it feeling fresh and clean. Choosing a gentle, non-irritating cleanser that is appropriate for your skin type is important.
If you have oily or acne-prone skin, choose a cleanser that contains salicylic acid or benzoyl peroxide. If you have dry or sensitive skin, you may want to select a cleanser free of fragrances and artificial colors.
However, remember that cleansers containing ingredients that tackle acne may dry your skin out, making it look dull and less plump. To avoid this, opt for a creamy cleanser to soften and hydrate the skin.
- Serum: The next step in your skincare routine is a serum. Those in their 30s may opt for an anti-aging serum. These products can help to reduce the appearance of wrinkles and fine lines, and they can also help to improve the overall texture and tone of your skin. Some popular anti-aging ingredients include retinoids, glycolic acid, and vitamin C.
Retinoids are a class of compounds that are derived from vitamin A. They are known for their ability to increase cell turnover and boost collagen production, which can help to reduce the appearance of wrinkles and fine lines.
Glycolic acid is an alpha-hydroxy acid that comes from sugar cane. It is known for its ability to exfoliate the skin and improve the overall texture and tone of your skin.
Vitamin C is an antioxidant that is known for its ability to protect the skin from damage caused by UV rays and environmental toxins.
- Moisturize: Once your skin is clean, you’ll need to moisturize. Moisturizing helps to keep your skin hydrated and prevent dryness. Choosing a moisturizer that is appropriate for your skin type is important. If you have oily or acne-prone skin, you may want to choose a lightweight, oil-free moisturizer.
If you have dry or sensitive skin, you may want to choose a thicker, more emollient moisturizer.
Consider having two different moisturizers: a lighter moisturizer in the morning, and a heavier one in the evening, so that it can really get to work on your skin during the night.
- SPF: In addition to cleansing and moisturizing, it is essential to use an SPF-containing product of 30 or higher, as this will help to protect your skin from damage caused by UV rays. It is crucial to apply an SPF-containing product every day, even on cloudy days, and to reapply it every two hours if you are spending time outdoors.
In addition to using anti-aging products, it is also important to pay attention to your diet and lifestyle. Eating a healthy diet that is rich in fruits, vegetables, and lean protein can help to nourish your skin from the inside out. Drinking plenty of water and getting enough sleep can also help to keep your skin looking and feeling its best.
Finally, it is important to be patient and consistent with your skincare routine. Skincare is not a quick fix. It takes time to see results. Be consistent with your routine, and don’t give up!
If you’re a beauty and skincare brand and you are looking to diversify your product range to include skincare solutions for those in their 30s, don’t hesitate to get in touch. We have a wide range of world-class private-label formulas that will ensure your brand stands out from the crowd.