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Is Dopamine the next big beauty trend?

Dopamine, a neurotransmitter crucial in our brain's reward system, plays a role in our mental well-being which makes us feel happy or confident.

Dopamine isn't just activated by basic rewards; our senses—sight, smell, touch, taste, and sound—play a pivotal role. Which is why a rich, hydrating cleansing cream or a fruity lip balm can trigger the dopamine release and make us feel our best when using beauty products.

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