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To get in on this trend, we recommend looking into aromatherapy-infused skincare, stress-relief beauty tools, and mindfulness-enhancing makeup. You can also show your commitment to self-care in your marketing materials by emphasizing the importance of taking time for oneself, promoting self-love, and encouraging mindfulness.
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Premiumization often involves cultivating an air of exclusivity around your launches. You can do this by offering limited-edition releases, collaborations with renowned artists or designers, and exclusive partnerships with influencers or celebrities.
This exclusivity not only adds a collector's appeal but also creates a sense of urgency and desirability among consumers for your products. This drives demand for your product lines and reinforces your premium positioning.
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