Critical wellness trends for the beauty industry in 2024

It can be hard to keep up with all the different trends in the beauty industry that seem to come and go before you can even think of a new product idea.

You may not be able to create products that align with every new trend – that would be impossible – but here are some of the biggest trends we’re expecting to see in 2024 that you should think about when it comes to your upcoming launches.

1.  Personalized Beauty

The era of one-size-fits-all beauty solutions is fading away, making room for the era of personalization.

In 2024, beauty enthusiasts are seeking products and experiences tailored to their unique needs, preferences, and skin types.

Advances in technology, such as artificial intelligence and machine learning should be used as your secret weapon to create personalized formulations based on individual skin concerns, tones, and even lifestyle factors.

We’d recommend looking into customized skincare routines, bespoke makeup formulations, and personalized fragrance blends this year.

2.  Clean Beauty

Clean beauty is all about products formulated with safe, non-toxic ingredients and has become the new standard for consumers who want to make health-conscious choices in their beauty regimens.

These consumers are now looking at brands to eliminate harmful chemicals, parabens, sulfates, and artificial fragrances from their formulations.

We recommend that brands be more transparent in labeling and marketing materials as consumers are becoming more discerning and informed about the ingredients in their beauty products. Even if you aren’t able to completely change the formulation of a product, being honest and authentic about why you chose specific ingredients, and where you sourced them from will speak volumes to your customers.

3.  Self-Care

The concept of self-care has transcended skincare routines and spa days; it has become a holistic approach to beauty that encompasses mental, emotional, and physical well-being.

In 2024, more beauty brands are acknowledging the inseparable connection between beauty and self-care and have responded by offering products and experiences that contribute to overall wellness.

To get in on this trend, we recommend looking into aromatherapy-infused skincare, stress-relief beauty tools, and mindfulness-enhancing makeup. You can also show your commitment to self-care in your marketing materials by emphasizing the importance of taking time for oneself, promoting self-love, and encouraging mindfulness.

4.  Sustainability

Finally, sustainability is going to continue to be a non-negotiable criterion for consumers in 2024 – and it’s going to go far beyond using the common eco-friendly buzzwords and designing eco-friendly packaging.

Consumers are increasingly demanding transparency in ingredient sourcing, ethical labor practices, reducing single-use plastic, adopting cruelty-free practices, and a commitment to minimizing carbon footprints.

Beauty industryBeauty trendsClean beautyPersonalized beautySustainable beauty