Welcome to our blog! Here you'll find our latest news, industry updates and helpful tips and advice from our expert team.
The call for sustainability extends beyond product formulations to the very packaging that houses your beauty products.
Clean beauty enthusiasts want to buy products that use recyclable, biodegradable, or reusable packaging.
Brands are responding by adopting innovative packaging solutions, such as using glass, metal, or bio-based materials. The goal is to reduce the environmental impact of beauty product packaging and offer consumers a guilt-free way to indulge in their skincare and beauty rituals.
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To get in on this trend, we recommend looking into aromatherapy-infused skincare, stress-relief beauty tools, and mindfulness-enhancing makeup. You can also show your commitment to self-care in your marketing materials by emphasizing the importance of taking time for oneself, promoting self-love, and encouraging mindfulness.
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Dopamine, a neurotransmitter crucial in our brain's reward system, plays a role in our mental well-being which makes us feel happy or confident.
Dopamine isn't just activated by basic rewards; our senses—sight, smell, touch, taste, and sound—play a pivotal role. Which is why a rich, hydrating cleansing cream or a fruity lip balm can trigger the dopamine release and make us feel our best when using beauty products.
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Every customer wants to feel like beauty brands are catering to their exact needs, and this is being shown in the increased demands for hyper-personalized beauty services. Customers are no longer happy with the basic formulas they can get from any beauty hall, they want foundations that match their exact skin tone, lipsticks they can design themselves, and hair care products that have been formulated to suit their specific needs.
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The last few years have brought about a boom in clean beauty, with more and more environmentally-conscious brands emerging. The clean beauty movement focuses on the circulation of beauty products with a limited impact on Mother Earth.
‘One must suffer to be beautiful' is a phrase many girls will recall hearing growing up. Looking back, it was a grim outlook on beauty - that in order to achieve it, it was necessary to sacrifice well-being and sometimes health for time-consuming, painful and occassionally harmful beauty regimens.
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What is slugging?
Slugging is where you coat your face in a layer of petrolatum or Vaseline after completing your skincare routine in the evening.
The purpose is to create a protective layer over all the skincare products you’ve just used, but it also helps to lock in any moisture – making it so perfect for those of us who suffer from super dry skin.
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If you want to offer your target market the latest skincare must-haves, it’s vital that you keep on top of the most on-trend ingredients making waves in the industry.
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