The last few years have brought about a boom in clean beauty, with more and more environmentally-conscious brands emerging. The clean beauty movement focuses on the circulation of beauty products with a limited impact on Mother Earth.

But have you heard of the newest clean beauty trend, blue beauty? Blue beauty has recently shot into the spotlight. Put simply, it’s an approach to beauty that takes into account preservation of the planet's water bodies and emphasizes sustainable practices throughout the entire product lifecycle.

Why blue beauty is the newest beauty craze?

When we use skincare products, the chemicals contained within the formula wash down our drains and into waterways. Additionally, when plastic packaging doesn’t get recycled, particles end up in the oceans, causing harm to marine life. One of the biggest arguments in favor of blue beauty is that the movement addresses the urgent need to protect our the oceans and reduce the beauty industry's ecological footprint. With growing awareness of climate change and plastic pollution, fans of the blue beauty trend are increasingly seeking out products that are created using sustainable ingredient sourcing and reduced waste processes.

On top of environmental considerations, blue beauty advocates for ethical sourcing practices. Ingredients such as algae and dead sea minerals are harvested from the ocean and used in our skincare products. To tackle the depletion of these sea based ingredients, many blue beauty brands are opting for plant-based alternatives.

To support the movement to more sustainable practices,  brands adopting a blue beauty-focused agenda encourage innovation within the beauty industry by developing new technologies and formulations prioritizing natural and environmentally friendly ingredients. Transparent labelling and supply chains accompany these efforts so consumers can make informed choices and hold brands accountable.

Given the fact the beauty industry is highly consumer-driven, and the demand for sustainable and eco-friendly products is on the rise, it’s important that brands take notice of trends such as the blue beauty movement. With people actively seeking out alternatives to conventional beauty products, the blue beauty movement offers a refreshing alternative. The trend as a whole gives consumers a chance to indulge in self-care while minimizing their impact on the environment. Indeed, the rise of Blue Beauty has the potential to revolutionize the beauty industry as a whole, promoting sustainable practices and encouraging responsible consumption. As more brands adopt Blue Beauty principles, it will drive innovation and inspire positive change throughout the industry.