Blogs & Newses

How should cosmetic brands target millennials?

Born between 1981 and 1996, millennials have had their fair share of bad luck. Having witnessed the economic downturn in 2008, they’re not so keen to splurge.

However, when it comes to cosmetics, they’re really looking to get the most for their money. Affordability, results, and sustainability are three of the main things millennials look for in their cosmetic purchases. As a cosmetic brand, this means you’ve got to go the extra mile with your products.

Sustainability and the future of cosmetics

From the raw materials used to create the ingredients, the processes used in manufacturing to the transportation, packaging and marketing used to attract consumers, sustainability has become an integral part of all cosmetics products entering the beauty industry.