A new age of consumerism is underway: “conscious consumerism”. In recent years, there’s been a shift in how people buy their everyday products. While price and availability still play a crucial role in what people purchase, the ethics and values of the companies individuals buy from have become increasingly important.
Not only will they think about whether or not they need a product, a conscious consumer will also thoroughly research a brand and their affiliations before making a purchase. As a result, there’s a growing demand for transparency from brands and an increasing preference for locally sourced products. For US consumers, this means prioritizing products made in the United States.
Understanding transparency in skincare
Transparency benefits both consumers and skincare brands alike. Nowadays, the average skincare consumer is more health-conscious and environmentally aware than ever before. This is mainly down to the wealth of information we now have at our fingertips, meaning we’re more aware of the downsides of synthetic ingredients and animal testing. Consumers can make more informed purchase decisions thanks to the better collective knowledge of product risks.
For brands looking to appeal to the modern-day consumer, transparency is key, as it fosters customer trust and loyalty. It establishes the brand as a reliable and trustworthy source of information, setting it apart from competitors with murkier values and ethics. Transparent brands often attract a dedicated following, as consumers appreciate their commitment to honesty.
The appeal of US-made skincare products
With the fight against the climate crisis gathering momentum, more and more individuals are looking to buy from local brands to lessen their environmental impact. As a result, there’s a growing interest among US consumers in skincare products made in America.
The rise of conscious consumerism has also led many to prioritize brands committed to playing their part in working towards a better, safer, and more equal society for all. A conscious consumer would also be concerned about the ethical value of purchasing US-made skincare products. For instance, it will add weight to their purchase decision to know they’re contributing to the growth of the domestic economy and supporting local businesses and jobs.
Another reason for the popularity of US-made products is that the United States has thorough regulations and standards for skincare products, ensuring that they are safe for consumer use. From ingredient restrictions and labeling requirements, consumers are therefore protected from potentially harmful substances. In addition, US-made skincare products often undergo strict quality control measures to maintain high standards.
Here at Adonis, our state-of-the-art manufacturing facility is certified by the US FDA and GMP, ensuring the highest quality standards for developing and manufacturing top-notch products. We’re based in Corona, California, meaning that by working with us, you can provide your customers with high-quality, US-made products.