The desire for luscious locks and healthy-looking hair has been something of a holy grail for many consumers of personal care products, making it a highly lucrative industry for those who have the drive and ambition to position themselves as leaders in the space.

With styles and looks subject to continual flux, staying one step ahead of your competitors can make all the difference when it comes to reaping the rewards offered by the latest haircare trends. Let's take a closer look at some emerging new opportunities that could provide you with your best-selling product so far.

Plant-based products

Filtering down from the skincare and beauty arena, we are beginning to see more and more plant-based ingredients being used in hair care products this year.

It's no longer enough to provide a synthetic botanical scent to a conditioner or shampoo as consumers are demanding the real deal as their perception that natural ingredients are better than their chemically induced counterparts continues to grow, so it's well worth considering how you could cash in on this growing trend using our private label service.

It seems that the more obscure that natural ingredient, the better, too, as consumers are looking for the next big thing in hair care, so think along the lines of marigold oil for shine or pomegranate extract to protect hair from UV rays and other environmental pollutants.

Raw shampoo bars

Shampoo bars are becoming big business, but when combined with naturally occurring ‘raw’ ingredients such as shea butter or jojoba oil, customers can’t seem to get enough of them!

Not only do shampoo or conditioner bars do away with excess packaging and plastic that appeals to those looking to lessen their impact on the natural environment while still enjoying access to leading beauty and hair care trends, but they are also growing in popularity with both genders and travellers who prefer pack solid products rather than liquids.

Scalp care

Many consumers have tapped into the idea that healthy hair starts with a healthy scalp, so products that seek to improve scalp health and do away with common scalp problems such as dandruff and eczema are flying off the shelves and into the shopping cars of your target market.

With a list of private label formulas with ingredients well known to improve scalp health, get in touch with our private label team today to discover how we can help cut down on R&D costs and provide you with the most on-trend hair care products so you can capitalise on these new bathroom must-haves before your competitors do.