5 of the hottest trends to hit the personal care market in 2021

Looking to tap into the profitable personal care market with a private label formula? Then here are some emerging trends that you really shouldn’t ignore if you want to get an on-trend product to market quickly and with minimal research and development time.


  1. Antibacterial ingredients

With the Covid-19 pandemic impacting every corner of the globe, it's no real surprise that antibacterial products are still big business.

Interestingly, it's not only the usual hand wash and antibacterial sprays that remain popular either, with beauty, hair care and personal care products all getting in on the antibacterial action thanks to the inclusion of new ingredients.

From shampoos that offer naturally occurring ingredients with antibacterial properties such as grapefruit and lime to antimicrobial sources such as manuka honey that can be used in skincare, hygiene is still a top priority for consumers moving towards 2022.


  1. Solid bar products

From solid deodorant sticks to shampoo and conditioner bars, it seems the future of personal care lies in solid form.

Popular with millennial customers, those with a love of travel seeking a portable, leak-free alternative to popular personal care items and consumers who just want to cut down on the amount of plastic packaging they consumer, Adonis Manufacturing’s private label team has several solutions in this space. Formulations can be adjusted to suit your brand's needs and help you tap into this emerging new trend.


  1. Environmental protection

As consumers become increasingly environmentally savvy, the popularity of personal care products that offer protection from external factors such as environmental pollutants continues to surge.

Especially relevant to the skincare sector where free radicals and pollutants have been scientifically proven to accelerate the ageing process, those looking for flawless, glowing skin are drawn towards products offering greater levels of protection from UV and environmental pollutants.


  1. Liquid makeup

As personal care products start to take on solid form, it seems that the cosmetics industry is headed in the opposite direction, with many leading brands racing towards the ultimate goal of a liquid lipstick that stays on all day long.

Other liquid makeup items include eye and lipliners and time served liquid makeup products such as foundation and mascara are still going strong.


  1. At-home treatments

With spas and salons forced to close due to the Covid-19 pandemic, the at-home beauty treatment market has seen something of a revival over the past year, with many leading brands offering high-end treatments that can be applied in the comfort of the home. While many venues are now open again, at-home pampering is one trend that doesn’t seem to be waning.

Stand out ingredients to give such products that VIP feel include vitamin A for a natural glow, collagen for firmness and hyaluronic acid for a hydration boost.

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