When it comes to clean beauty, walking the walk is just as important as talking the talk. Making grandiose claims of “100% natural” or “cruelty-free” means very little if a company’s manufacturing practices don’t align. So, what does this mean for clean beauty brands that are outsourcing their manufacturing?
It means performing your due diligence. We live in an age where scrutinizing a company’s moral and ethical claims is common. Therefore, to avoid backlash, there are a few things a c clean beauty brand should look out for when choosing a contract manufacturer:
- Decide on your non-negotiables: Before choosing a contract manufacturer, have a long and hard think about what you’re non-negotiables are. For instance, do you require a low MOQ? Or, perhaps you’re specifically looking for a manufacturer with a strong track record of formulating products using natural ingredients? Once you’ve narrowed down your specifics, you’ll find it a lot easier to whittle down your list of potential contract manufacturers.
- Check out their certifications and compliance:When you’re selling yourself as a clean beauty brand, you need to be certain that the products you’re selling align with any ethical or moral claims that you make. To ensure your contract manufacturer is up to scratch, ask for proof of any certifications they have and make sure they comply with the relevant regulations.
- Supply chain transparency:To ensure the products you sell can be classified as “clean beauty products”, you’ll have to examine the entire supply chain, from the sourcing of ingredients through to delivery to the customer. A responsible and reliable contract manufacturer should be able to demonstrate transparency throughout the supply chain. They should have procedures in place to monitor the origin of ingredients and ensure fair labor practices at all stages.
- Customization capabilities: Each clean beauty brand has its own unique identity and product offerings. So, whether you’re new to the market or you’re an existing company looking to expand their product range, you’ll want to work with a contract manufacturer that understands your own unique vision. Look for a manufacturer that is willing to work with you to create formulations that align with your brand values and resonate with your target audience.
If you’re a clean beauty brand that is looking for a reliable contract manufacturer, then don’t hesitate to reach out to discuss your project. Let us know your vision, and we’ll put together a comprehensive plan for you.